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ABOUT

It’s not just about winning more — but about winning more easily and without the hassle.

Proposals and bids that run like a finely tuned engine don’t happen by chance — they’re built on sound strategic decisions, clear processes, seamless workflows, and teams with the right skills. There’s nothing more inspiring than the energy that flows when everything runs smoothly.

I started out in consulting, building a strong foundation in process efficiency and quality — including working on one of the largest law firm mergers of its time. 

In my previous roles — as Head of Pitching Continental Europe at a Magic Circle law firm and as senior bid lead for complex outsourced workforce programs at a global recruitment firm — I created smooth workflows, built strong teams, and steered complex, high-value bids to success.

For over a decade, I’ve led bids end-to-end, from presales to final BAFO. I bring structure, focus, and clear results at every stage. Whether it’s a rapid turnaround or a multi-stage RFP, I keep teams aligned and moving forward. I hold a law degree plus certifications as a business coach, quality manager, and APMP proposal professional, the global standard for developing and demonstrating bid, proposal, and capture competency.

Experienced

Over 10 years in bid and proposal management with 1,000+ proposals and presentations delivered. 

Execution-driven

Wherever I step in – process, project, or training – you get strategic vision paired with hands-on delivery.

International

National or cross-border:
I steer bids, streamline processes and workflows, and shape teams across borders. 

Sector-spanning

I work with professional service firms – with proven expertise in legal services, consulting, and recruitment.

Curious how this could work for you?
Let’s talk.

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