A compelling executive summary gives your client's evaluators what they need to sell your firm to their decision-makers. In this seminar, you will learn to write a summary as an essential selling tool focusing on the information key executives need to make their buying decisions.
If all else is equal, clients will prefer the law firm with the right experience that is most aligned with their needs, requirements, and goals. In this seminar, you will learn to make the relevance of your experience clear to the client’s evaluators.
Selling the Team: Presenting the A-Team Instead of Listing Resumes
Team selling is much more than throwing together a group and calling it a team. They should think and act like a team, so that’s what the client sees. In this seminar, you will learn to assemble teams effectively and introduce team members and the reasons you’ve included them in the proposal.
The winning proposal will be the one that best demonstrates how what the law firm does results in achieving the client‘s goals. That is what the technical approach should be about. In this seminar, you will learn to focus on what the client will get as a result and why it is the best choice.
The release of the RFP is the moment of truth. In this Live Online Seminar, you will learn how to read and interpret RFP instructions and evaluation criteria, and why you should exceed RFP compliance if you want to win.
Proposal Quality Criteria and Proposal Quality Types
How powerful are your firm’s proposals? Join our Live Online Seminar and rewire your firm’s pitching practice. Your proposal philosophy, processes, and tools can be adjusted to produce more high quality proposals.